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Michael McCardle · Study
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Author
Michael McCardle
3 works
· latest 2011
· 2 institutions
cluster: provisional
Works
3 shown
The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty
The Journal of Marketing Theory and Practice
·
2011
·
4 authors
79
citations
The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
Journal of Marketing Communications
·
2008
·
3 authors
29
citations
The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web
Marketing Letters
·
2003
·
4 authors
·
Open access
82
citations