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Mei‐Na Liao · Study

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Mei‐Na Liao

3 works· latest 2010· 2 institutionscluster: provisional

h-index3

i103

Citations315

Works here3

01

07

10

Most cited in this library

Market versus societal orientation in the nonprofit context2001 · 154 citations
Student corporate brand identification: an exploratory case study2007 · 121 citations
Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it2010 · 40 citations

Works

3 shown

Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it

Journal of General Management·2010·3 authors

40citations

Student corporate brand identification: an exploratory case study

Corporate Communications An International Journal·2007·2 authors

121citations

Market versus societal orientation in the nonprofit context

International Journal of Nonprofit and Voluntary Sector Marketing·2001·3 authors·Open access

154citations