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Muhammad Taufikkur Rahman Afandi · Study
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Muhammad Taufikkur Rahman Afandi
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· latest 2023
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Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action
2023 · 15 citations
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Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action
BASKARA Journal of Business and Entrepreneurship
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2023
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2 authors
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Open access
15
citations