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Jiaxin Xiang · Study
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Jiaxin Xiang
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· latest 2023
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Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
2023 · 16 citations
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Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
Asia Pacific Journal of Marketing and Logistics
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2023
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3 authors
16
citations