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R. Silva · Study
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R. Silva
1 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-3139-8440
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Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness
2024 · 5 citations
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Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness
European Journal of Marketing
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2024
·
4 authors
5
citations