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Eunice Yee Si Goh · Study

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Eunice Yee Si Goh

1 works· latest 2024· 1 institutionscluster: provisional

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Citations21

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What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness2024 · 21 citations

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What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness

Journal of Interactive Advertising·2024·5 authors

21citations