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Nadine Gurtner · Study

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Nadine Gurtner

2 works· latest 2024· 1 institutionscluster: provisional

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i101

Citations14

Works here2

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24

Most cited in this library

Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society2024 · 13 citations
Affordable or premium innovation The influence of individual and contextual factors on innovators' engagement in different innovation types2023 · 1 citations

Works

2 shown

Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society

The Journal of Marketing Theory and Practice·2024·5 authors·Open access

13citations

Affordable or premium innovation The influence of individual and contextual factors on innovators' engagement in different innovation types

International Journal of Entrepreneurial Venturing·2023·4 authors·Open access

1citations