SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Geoffrey A. Lancaster · Study

Home/Author

Geoffrey A. Lancaster

7 works· latest 2007cluster: provisional

h-index7

i107

Citations408

Works here7

93

94

98

02

05

07

Most cited in this library

Research Methods in Management: A concise introduction to research in management and business consultancy2005 · 248 citations
Selling & Sales Management1994 · 65 citations
Essentials of marketing2002 · 30 citations
Marketing Made Simple2007 · 21 citations
Marketing: The One Semester Introduction1998 · 17 citations

Works

7 shown

Introduction to Marketing

·2007·1 author·book

12citations

Marketing Made Simple

Routledge eBooks·2007·1 author·other

21citations

Research Methods in Management: A concise introduction to research in management and business consultancy

·2005·1 author·book

248citations

Essentials of marketing

McGraw-Hill eBooks·2002·3 authors·book

30citations

Marketing: The One Semester Introduction

University of Huddersfield Repository (University of Huddersfield)·1998·1 author·book

17citations

Selling & Sales Management

·1994·2 authors·book

65citations

Essentials of Marketing: Text and Cases

·1993·2 authors·book

15citations