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Jungyeon Sung · Study

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Jungyeon Sung

3 works· latest 2015· 1 institutionscluster: provisional

h-index3

i103

Citations115

Works here3

11

15

Most cited in this library

Effects of underdog (vs. top dog) positioning advertising2015 · 43 citations
Reading experiences influencing the acceptance of e-book devices2015 · 37 citations
The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time2011 · 35 citations

Works

3 shown

Reading experiences influencing the acceptance of e-book devices

The Electronic Library·2015·3 authors

37citations

Effects of underdog (vs. top dog) positioning advertising

International Journal of Advertising·2015·4 authors

43citations

The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time

Cyberpsychology Behavior and Social Networking·2011·2 authors·Open access

35citations