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J. Brad McBride · Study

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J. Brad McBride

9 works· latest 2018· 1 institutionscluster: provisional

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i108

Citations689

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Most cited in this library

The impact of country-of-origin cues on consumer perceptions of product quality2002 · 278 citations
The Role of Severity in Consumer Attributions of Blame2005 · 104 citations
Decomposing the Country-of-Origin Construct1999 · 82 citations
Multinational enterprise strategy, foreign direct investment and economic development: the case of the Hungarian banking industry2003 · 65 citations
Globalization, Biculturalism and Cosmopolitanism2010 · 63 citations

Works

9 shown

Factors associated with intimate partner economic violence against female micro-entrepreneurs in Peru

International Journal of Emerging Markets·2018·6 authors

22citations

Globalization, Biculturalism and Cosmopolitanism

International Journal of Cross Cultural Management·2010·3 authors

63citations

A cross‐cultural validation of a gender role identity scale in marketing

International Marketing Review·2008·4 authors

43citations

The Role of Severity in Consumer Attributions of Blame

Journal of International Consumer Marketing·2005·4 authors

104citations

The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct

RePEc: Research Papers in Economics·2004·2 authors

26citations

Multinational enterprise strategy, foreign direct investment and economic development: the case of the Hungarian banking industry

Journal of World Business·2003·2 authors

65citations

The impact of country-of-origin cues on consumer perceptions of product quality

Journal of Business Research·2002·2 authors

278citations

Consumer Innovativeness Among Street Vendors in Mexico City

Latin American Business Review·2000·2 authors

6citations

Decomposing the Country-of-Origin Construct

Journal of International Consumer Marketing·1999·2 authors

82citations