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Ming-Chia Hsieh · Study

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Ming-Chia Hsieh

1 works· latest 2022· 1 institutionscluster: provisional

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Determinants of Purchase Intention among Live Streaming Shoppers: The Roles of Technology Readiness, Social Presence, and Perceived Value2022 · 10 citations

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Determinants of Purchase Intention among Live Streaming Shoppers: The Roles of Technology Readiness, Social Presence, and Perceived Value

Journal of Asia-Pacific Business·2022·4 authors

10citations