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Shlomo I. Lampert · Study

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Shlomo I. Lampert

4 works· latest 2009· 2 institutionscluster: provisional

h-index4

i104

Citations294

Works here4

96

98

07

09

Most cited in this library

A dynamic approach to country‐of‐origin effect1998 · 142 citations
The importance of product involvement for predicting advertising effectiveness among young people2009 · 67 citations
Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth2007 · 60 citations
Country of Origin Effects of International Market Entry1996 · 25 citations

Works

4 shown

The importance of product involvement for predicting advertising effectiveness among young people

International Journal of Advertising·2009·3 authors

67citations

Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

Journal of Advertising Research·2007·3 authors

60citations

A dynamic approach to country‐of‐origin effect

European Journal of Marketing·1998·2 authors

142citations

Country of Origin Effects of International Market Entry

Journal of Global Marketing·1996·2 authors

25citations