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Ya Ting Yang · Study

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Ya Ting Yang

1 works· latest 2009cluster: provisional

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i101

Citations230

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The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty2009 · 230 citations

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The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty

·2009·1 author

230citations