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Euijin Ahn · Study
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Euijin Ahn
1 works
· latest 2013
· 1 institutions
cluster: provisional
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The Effects of Fear Appeal: A Moderating Role of Culture and Message Type
2013 · 28 citations
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The Effects of Fear Appeal: A Moderating Role of Culture and Message Type
Journal of Promotion Management
·
2013
·
2 authors
28
citations