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Soo‐Jiuan Tan · Study

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Soo‐Jiuan Tan

4 works· latest 2009· 1 institutionscluster: provisional

h-index4

i104

Citations148

Works here4

96

99

04

09

Most cited in this library

“While stocks last!” Impact of framing on consumers' perception of sales promotions2004 · 83 citations
Warranty strategy: a solution to hybrid product woes?1999 · 29 citations
Using brand equity to counter outsourcing opportunism: A game theoretic approach2009 · 21 citations
Organizational response to public relations: An empirical study of firms in Singapore1996 · 15 citations

Works

4 shown

Using brand equity to counter outsourcing opportunism: A game theoretic approach

Marketing Letters·2009·2 authors

21citations

“While stocks last!” Impact of framing on consumers' perception of sales promotions

Journal of Consumer Marketing·2004·2 authors

83citations

Warranty strategy: a solution to hybrid product woes?

International Marketing Review·1999·1 author

29citations

Organizational response to public relations: An empirical study of firms in Singapore

Public Relations Review·1996·3 authors

15citations