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Chi‐Cheng Wu · Study

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Chi‐Cheng Wu

8 works· latest 2017· 1 institutionscluster: provisional

h-index8

i108

Citations509

Works here8

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Most cited in this library

What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type2016 · 143 citations
Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences2011 · 98 citations
A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market2005 · 59 citations
Popular Research Topics in Marketing Journals, 1995–20142017 · 49 citations
Is Persuasive Advertising Always Combative in a Distribution Channel?2009 · 43 citations

Works

8 shown

Popular Research Topics in Marketing Journals, 1995–2014

Journal of Interactive Marketing·2017·3 authors

49citations

What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type

Computers in Human Behavior·2016·3 authors

143citations

Nested Network Effects in Online Free Games with Accessory Selling

Journal of Interactive Marketing·2013·3 authors

43citations

Probabilistic Selling, Channel Structure, and Supplier Competition*

Decision Sciences·2013·4 authors

35citations

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences

Journal of Business Research·2011·4 authors

98citations

Advertising competition and industry channel structure

Marketing Letters·2010·2 authors·Open access

39citations

Is Persuasive Advertising Always Combative in a Distribution Channel?

Marketing Science·2009·3 authors

43citations

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Marketing Letters·2005·2 authors

59citations