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Gerald E. Smith · Study

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Gerald E. Smith

9 works· latest 2018· 1 institutionscluster: provisional

h-index8

i108

Citations307

Works here9

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Most cited in this library

Frames of Reference and Buyers' Perception of Price and Value1995 · 76 citations
Framing in Advertising and the Moderating Impact of Education1996 · 67 citations
Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making2018 · 59 citations
Prior knowledge and the effect of suggested frames of reference in advertising1997 · 29 citations
The impact of prospect theory based framing tactics on advertising effectiveness1998 · 24 citations

Works

9 shown

Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making

Business Horizons·2018·3 authors

59citations

Leveraging profitability in low‐margin markets

Journal of Product & Brand Management·2006·1 author

11citations

Search at different price levels: the impact of knowledge and search cost

Journal of Product & Brand Management·2000·1 author

16citations

The impact of prospect theory based framing tactics on advertising effectiveness

Omega·1998·2 authors·Open access

24citations

Prior knowledge and the effect of suggested frames of reference in advertising

Psychology and Marketing·1997·2 authors

29citations

Framing in Advertising and the Moderating Impact of Education

Journal of Advertising Research·1996·1 author

67citations

Frames of Reference and Buyers' Perception of Price and Value

California Management Review·1995·2 authors

76citations

Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators

Journal of Retailing·1995·3 authors·Open access

18citations

The Impact of Framing, Anchorpoints, and Frames of Reference on Direct Mail Charitable Contributions

ACR North American Advances·1995·2 authors

7citations