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Bit-Na Moon · Study

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Bit-Na Moon

1 works· latest 2002· 1 institutionscluster: provisional

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Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude2002 · 84 citations

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Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude

International Business Review·2002·2 authors

84citations