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Henry A. Laskey · Study
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Author
Henry A. Laskey
5 works
· latest 2011
· 1 institutions
cluster: provisional
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Citations
398
Works here
5
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11
Most cited in this library
Typology of Main Message Strategies for Television Commercials
1989 · 222 citations
Sports Event Sponsorship For Brand Promotion
2011 · 73 citations
Investigating the Impact of Executional Style on Television Commercial Effectiveness
1994 · 51 citations
The Enigma of Cooperative Advertising
1993 · 28 citations
A Positioning-based Decision Model for Selecting Advertising Messages
1990 · 24 citations
Works
5 shown
Sports Event Sponsorship For Brand Promotion
Journal of Applied Business Research (JABR)
·
2011
·
3 authors
·
Open access
73
citations
Investigating the Impact of Executional Style on Television Commercial Effectiveness
Journal of Advertising Research
·
1994
·
3 authors
51
citations
The Enigma of Cooperative Advertising
Journal of Business and Industrial Marketing
·
1993
·
3 authors
28
citations
A Positioning-based Decision Model for Selecting Advertising Messages
Journal of Advertising Research
·
1990
·
2 authors
24
citations
Typology of Main Message Strategies for Television Commercials
Journal of Advertising
·
1989
·
3 authors
222
citations