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Rita Di Mascio · Study

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Rita Di Mascio

5 works· latest 2019· 1 institutionscluster: provisional

h-index5

i105

Citations316

Works here5

10

12

18

19

Most cited in this library

The Service Models of Frontline Employees2010 · 137 citations
The Future of Sales Training: Challenges and Related Research Questions2012 · 93 citations
Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness2019 · 34 citations
Synchronizing relational benefits with customer commitment profiles2019 · 30 citations
The role of identification in frontline employee decision-making2018 · 22 citations

Works

5 shown

Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness

Journal of Retailing and Consumer Services·2019·3 authors·Open access

34citations

Synchronizing relational benefits with customer commitment profiles

Journal of Strategic Marketing·2019·2 authors

30citations

The role of identification in frontline employee decision-making

Journal of Retailing and Consumer Services·2018·2 authors

22citations

The Future of Sales Training: Challenges and Related Research Questions

Journal of Personal Selling and Sales Management·2012·4 authors

93citations

The Service Models of Frontline Employees

Journal of Marketing·2010·1 author

137citations