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Raj Mehta · Study
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Author
Raj Mehta
8 works
· latest 2004
· 1 institutions
cluster: provisional
Works
8 shown
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
Journal of Marketing Research
·
2004
·
3 authors
229
citations
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Journal of Marketing
·
2001
·
3 authors
378
citations
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Journal of Economic Psychology
·
2000
·
3 authors
223
citations
Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
Journal of Marketing Research
·
1999
·
4 authors
71
citations
International direct marketing on the internet: Do internet users form a global segment?
Journal of Direct Marketing
·
1996
·
3 authors
22
citations
A Segmentation Model for the Targeted Marketing of Consumer Durables
Journal of Marketing Research
·
1995
·
2 authors
22
citations
Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys
Market Research Society Journal
·
1995
·
2 authors
439
citations
Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States
Journal of Consumer Research
·
1991
·
2 authors
547
citations