SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Kevin J. Trainor · Study

Home/Author

Kevin J. Trainor

12 works· latest 2025· 3 institutionscluster: provisional

h-index11

i1011

Citations2,309

Works here12

09

10

12

13

16

17

18

25

Most cited in this library

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM2013 · 882 citations
Relating Social Media Technologies to Performance: A Capabilities-Based Perspective2012 · 303 citations
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology2009 · 246 citations
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability2010 · 231 citations
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India2017 · 146 citations

Works

12 shown

INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING

Marketing Education Review·2025·2 authors

8citations

Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training

Industrial Marketing Management·2018·4 authors

145citations

Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

Journal of Business Research·2017·4 authors·Open access

146citations

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

European Journal of Marketing·2016·3 authors

48citations

A conceptual model of the drivers and outcomes of mobile CRM application adoption

Journal of Research in Interactive Marketing·2016·2 authors

47citations

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Journal of Business Research·2013·4 authors

882citations

Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards

Industrial Marketing Management·2013·4 authors

54citations

Relating Social Media Technologies to Performance: A Capabilities-Based Perspective

Journal of Personal Selling and Sales Management·2012·1 author

303citations

An agent-based diffusion model with consumer and brand agents

Decision Support Systems·2010·4 authors

73citations

Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

Industrial Marketing Management·2010·4 authors

231citations

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Journal of Business Research·2009·3 authors

246citations

Understanding the role of information communication in the buyer‐seller exchange process: antecedents and outcomes

Journal of Business and Industrial Marketing·2009·3 authors

126citations