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Yanqun He · Study

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Yanqun He

9 works· latest 2018· 1 institutionscluster: provisional

h-index9

i109

Citations948

Works here9

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Most cited in this library

Understanding luxury consumption in China: Consumer perceptions of best-known brands2011 · 384 citations
A Mediation Model of Tourists' Repurchase Intentions for Packaged Tour Services2008 · 163 citations
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services2011 · 99 citations
How Power States Influence Consumers' Perceptions of Price Unfairness2013 · 83 citations
Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers2010 · 64 citations

Works

9 shown

How the frequency and amount of corporate donations affect consumer perception and behavioral responses

Journal of the Academy of Marketing Science·2018·2 authors

53citations

The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior

Journal of International Consumer Marketing·2013·4 authors

20citations

How Power States Influence Consumers' Perceptions of Price Unfairness

Journal of Consumer Research·2013·3 authors

83citations

Designing Service Guarantees With Construal Fit

Journal of Service Research·2012·2 authors

51citations

Understanding luxury consumption in China: Consumer perceptions of best-known brands

Journal of Business Research·2011·2 authors

384citations

Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services

Tourism Management·2011·3 authors

99citations

Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers

Journal of Consumer Marketing·2010·3 authors

64citations

From consumer satisfaction to repurchase intention: The role of price tolerance in a competitive service market

Total Quality Management & Business Excellence·2008·3 authors

31citations

A Mediation Model of Tourists' Repurchase Intentions for Packaged Tour Services

Journal of Travel Research·2008·2 authors·Open access

163citations