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D. P. Roy · Study

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D. P. Roy

2 works· latest 2005· 1 institutionscluster: provisional

h-index2

i102

Citations137

Works here2

03

05

Most cited in this library

Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports2003 · 120 citations
Global sport sponsorship: towards a strategic understanding.2005 · 17 citations

Works

2 shown

Global sport sponsorship: towards a strategic understanding.

·2005·3 authors

17citations

Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

Sport Marketing Quarterly·2003·2 authors

120citations