SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

D. P. S. Verma · Study

Home/Author

D. P. S. Verma

3 works· latest 2015· 1 institutionscluster: provisional

h-index3

i103

Citations84

Works here3

04

15

Most cited in this library

IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMERS’ PURCHASE INTENTION: A Study of Indian Consumers2015 · 41 citations
Does Higher Price Signal Better Quality?2004 · 27 citations
Influence of TV Advertisements on Children's Buying Response: Role of Parent-Child Interaction2004 · 16 citations

Works

3 shown

IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMERS’ PURCHASE INTENTION: A Study of Indian Consumers

Australian Journal of Business and Management Research·2015·3 authors·Open access

41citations

Does Higher Price Signal Better Quality?

Vikalpa The Journal for Decision Makers·2004·1 author

27citations

Influence of TV Advertisements on Children's Buying Response: Role of Parent-Child Interaction

Global Business Review·2004·2 authors

16citations