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Amanda J. Broderick · Study
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Author
Amanda J. Broderick
15 works
· latest 2017
· 4 institutions
cluster: provisional
Works
15 shown
Investigating the effects of smart technology on customer dynamics and customer experience
Computers in Human Behavior
·
2017
·
4 authors
·
Open access
285
citations
Consumer multiculturation: consequences of multi-cultural identification for brand knowledge
Consumption Markets & Culture
·
2013
·
3 authors
·
Open access
64
citations
Toward Intercultural Competency in Multicultural Marketplaces
Journal of Public Policy & Marketing
·
2012
·
12 authors
·
Open access
52
citations
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Journal of Business Research
·
2012
·
12 authors
·
Open access
62
citations
‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism
Journal of Marketing Management
·
2012
·
5 authors
·
Open access
58
citations
Consumer perceptions of online shopping environments: A gestalt approach
Psychology and Marketing
·
2010
·
2 authors
·
Open access
119
citations
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images
Psychology and Marketing
·
2009
·
3 authors
·
Open access
128
citations
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention
Journal of Product Innovation Management
·
2008
·
3 authors
·
Open access
102
citations
Conceptualising consumer behaviour in online shopping environments
International Journal of Retail & Distribution Management
·
2007
·
2 authors
·
Open access
127
citations
Word of mouth communication within online communities: Conceptualizing the online social network
Journal of Interactive Marketing
·
2007
·
3 authors
·
Open access
1,661
citations
Exploring the experiential intensity of online shopping environments
Qualitative Market Research An International Journal
·
2006
·
2 authors
·
Open access
88
citations
What is ‘neuromarketing’? A discussion and agenda for future research
International Journal of Psychophysiology
·
2006
·
3 authors
·
Open access
862
citations
Perceptions, corrections and defections: implications for service recovery in the restaurant industry
Managing Service Quality
·
2000
·
4 authors
·
Open access
93
citations
A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper
The Journal of Marketing Theory and Practice
·
1999
·
2 authors
·
Open access
117
citations
Competitive positioning and the resource-based view of the firm
Journal of Strategic Marketing
·
1998
·
3 authors
·
Open access
324
citations