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Nathaniel Evans

13 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0001-6607-6612

h-index13

i1013

Citations2,538

Works here13

Most cited in this library

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent2017 · 917 citations
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising2015 · 635 citations
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats2019 · 174 citations
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising2018 · 127 citations
Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising2015 · 124 citations

Works

13 shown

Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned

Vaccine·2019·7 authors

70citations

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising·2019·2 authors

174citations

How sponsorship transparency mitigates negative effects of advertising recognition

International Journal of Advertising·2018·3 authors

109citations

Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos

Journal of Advertising·2018·3 authors

113citations

It's Complicated: The 2014–2015 U.S. Measles Outbreak and Parents’ Vaccination Beliefs, Confidence, and Intentions

Risk Analysis·2018·3 authors

13citations

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Journal of Interactive Marketing·2018·2 authors

127citations

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Journal of Interactive Advertising·2017·4 authors

917citations

Measuring Sponsorship Transparency in the Age of Native Advertising

Journal of Consumer Affairs·2017·3 authors

119citations

Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load

Journal of Current Issues & Research in Advertising·2016·2 authors

55citations

Exploring The Impact Of The US Measles Outbreak On Parental Awareness Of And Support For Vaccination

Health Affairs·2016·3 authors

26citations

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Journal of Advertising·2015·2 authors

635citations

Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising

Journal of Current Issues & Research in Advertising·2015·2 authors

124citations

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Journal of Advertising·2013·3 authors

56citations