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Magid M. Abraham · Study

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Magid M. Abraham

5 works· latest 1995· 2 institutionscluster: provisional

h-index5

i105

Citations1,017

Works here5

87

93

95

Most cited in this library

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments1995 · 452 citations
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments1995 · 155 citations
A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising1995 · 148 citations
An Implemented System for Improving Promotion Productivity Using Store Scanner Data1993 · 131 citations
Promoter: An Automated Promotion Evaluation System1987 · 131 citations

Works

5 shown

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Marketing Science·1995·5 authors

148citations

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Journal of Marketing Research·1995·6 authors·review

452citations

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Journal of Marketing Research·1995·6 authors·review

155citations

An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Marketing Science·1993·2 authors

131citations

Promoter: An Automated Promotion Evaluation System

Marketing Science·1987·2 authors

131citations