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Se Hoon Jeong · Study
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Se Hoon Jeong
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· latest 2016
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cluster: provisional
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Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge
2016 · 8 citations
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Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge
International Journal of Mobile Communications
·
2016
·
4 authors
8
citations