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Sang Ki Baek · Study

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Sang Ki Baek

1 works· latest 2017cluster: provisional

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Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory2017 · 9 citations

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Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory

Journal of Media Economics·2017·3 authors

9citations