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Carrie S Trimble · Study

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Carrie S Trimble

5 works· latest 2013· 2 institutionscluster: provisional

h-index5

i105

Citations1,214

Works here5

04

06

09

13

Most cited in this library

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive2004 · 972 citations
Consumer perceptions of compatibility in cause‐related marketing messages2006 · 190 citations
Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services2009 · 29 citations
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance2013 · 13 citations
Information Content in Magazine, Television and Web Advertising: A Comparison and Update2006 · 10 citations

Works

5 shown

New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance

Journal of Promotion Management·2013·2 authors

13citations

Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services

College & Research Libraries·2009·2 authors·Open access

29citations

Consumer perceptions of compatibility in cause‐related marketing messages

International Journal of Nonprofit and Voluntary Sector Marketing·2006·2 authors

190citations

Information Content in Magazine, Television and Web Advertising: A Comparison and Update

Marketing Management Journal·2006·4 authors·Open access

10citations

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Journal of Advertising·2004·4 authors

972citations