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Patrick Hetzel · Study

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Patrick Hetzel

10 works· latest 2021· 2 institutionscluster: provisional

h-index6

i104

Citations278

Works here10

98

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21

Most cited in this library

Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics2004 · 166 citations
La pensée bricoleuse ou le bonheur des signes : Ce que le marketing doit à Jean-Marie Floch...2003 · 32 citations
Where Are We Going? Perceptions of French Marketing Academics2000 · 31 citations
Pratiques et tabous du marketing : segmenter par les critères ethniques et communautaires2003 · 16 citations
The narrative strategies of retail spaces: a semio-ethnographic approach2021 · 9 citations

Works

10 shown

The narrative strategies of retail spaces: a semio-ethnographic approach

European Journal of Marketing·2021·3 authors

9citations

Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics

Semiotica·2004·4 authors·Open access

166citations

Pratiques et tabous du marketing : segmenter par les critères ethniques et communautaires

Décisions Marketing·2003·1 author

16citations

La pensée bricoleuse ou le bonheur des signes : Ce que le marketing doit à Jean-Marie Floch...

Décisions Marketing·2003·2 authors

32citations

L'expérientiel : de la théorie à l'action

Décisions Marketing·2002·2 authors

5citations

Planẽte conso : marketing experientiel et nouveaux univers de consommation

Editions d'Organisation eBooks·2002·1 author·book

7citations

Where Are We Going? Perceptions of French Marketing Academics

Journal of Marketing Management·2000·1 author

31citations

The current state of the clothing industry and market in France

Journal of Fashion Marketing and Management·1998·1 author

4citations

When Hyperreality, Reality, Fiction and Non-Reality Are Brought Together: a Fragmented Vision of the Mall of America Through Personal Interpretation

ACR European Advances·1998·1 author

6citations

Sportswear as an Expression of How the Consumer Society has Evolved: The Example of „Fun-Wear“

Palgrave Macmillan UK eBooks·1998·1 author·chapter

2citations