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Yung Chien Lou · Study
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Yung Chien Lou
1 works
· latest 1998
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cluster: provisional
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The effects of framing price promotion messages on consumers' perceptions and purchase intentions
1998 · 424 citations
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The effects of framing price promotion messages on consumers' perceptions and purchase intentions
Journal of Retailing
·
1998
·
3 authors
424
citations