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Zhang Shi · Study
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Zhang Shi
1 works
· latest 2002
· 1 institutions
cluster: provisional
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“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults
2002 · 133 citations
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“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults
Journal of Consumer Research
·
2002
·
2 authors
133
citations