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Nigel Kenneth Pope · Study
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Author
Nigel Kenneth Pope
18 works
· latest 2017
· 2 institutions
cluster: provisional
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18
Citations
1,990
Works here
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Most cited in this library
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2003 · 513 citations
An application of Keller's brand equity model in a B2B context
2008 · 239 citations
THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising
2004 · 157 citations
The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent
2000 · 144 citations
The impact of stress in self‐ and peer assessment
2004 · 132 citations
Works
18 shown
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Journal of Marketing Communications
·
2017
·
3 authors
·
Open access
27
citations
Individual difference factors related to anthropomorphic tendency
European Journal of Marketing
·
2016
·
4 authors
·
Open access
79
citations
Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion
Journal of Marketing Communications
·
2012
·
2 authors
·
Open access
64
citations
The Impact of Comedic Violence on Viral Advertising Effectiveness
Journal of Advertising
·
2010
·
3 authors
130
citations
Winning Ways
Journal of Advertising
·
2009
·
3 authors
·
Open access
68
citations
Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework
Sport Marketing Quarterly
·
2008
·
3 authors
·
Open access
41
citations
An application of Keller's brand equity model in a B2B context
Qualitative Market Research An International Journal
·
2008
·
3 authors
·
Open access
239
citations
Consumer behaviour: a strategic approach
Swinburne figshare (Swinburne University of Technology)
·
2007
·
4 authors
58
citations
An Examination Of Cause-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values
Griffith Research Online
·
2005
·
2 authors
·
other
·
Open access
15
citations
The impact of stress in self‐ and peer assessment
Assessment & Evaluation in Higher Education
·
2004
·
1 author
132
citations
THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising
Journal of Advertising
·
2004
·
3 authors
157
citations
Buying or browsing?
European Journal of Marketing
·
2003
·
3 authors
513
citations
An Examination of the Use of Peer Rating for Formative Assessment in the Context of the Theory of Consumption Values
Assessment & Evaluation in Higher Education
·
2001
·
1 author
87
citations
The Impact of Sport Sponsorship Activities, Corporate Image, and Prior use on Consumer Purchase Intention
Sport Marketing Quarterly
·
2000
·
2 authors
45
citations
The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent
Griffith Research Online
·
2000
·
2 authors
144
citations
Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online
Sport Marketing Quarterly
·
1999
·
3 authors
23
citations
Sponsorship and image: a replication and extension
Journal of Marketing Communications
·
1999
·
2 authors
67
citations
Consumption values, sponsorship awareness, brand and product use
Journal of Product & Brand Management
·
1998
·
1 author
101
citations