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Jill Kurp Maher · Study

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Jill Kurp Maher

10 works· latest 2012· 1 institutionscluster: provisional

h-index10

i1010

Citations274

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Most cited in this library

CHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects2006 · 43 citations
Learning strategies as predictors of transformational leadership: the case of nonprofit managers2007 · 42 citations
Gender in food advertising to children: boys eat first2003 · 35 citations
Racial Stereotypes in Children’s Television Commercials2008 · 31 citations
If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting2006 · 30 citations

Works

10 shown

Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging

Journal of Applied Business Research (JABR)·2012·1 author·Open access

15citations

Racial Stereotypes in Children’s Television Commercials

Journal of Advertising Research·2008·4 authors

31citations

Learning strategies as predictors of transformational leadership: the case of nonprofit managers

Leadership & Organization Development Journal·2007·3 authors

42citations

Self-efficacy and interdependence as predictors of life satisfaction for people with disabilities: Implications for independent living programs

Journal of Vocational Rehabilitation·2007·4 authors

20citations

If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting

Journal Of Vacation Marketing·2006·1 author

30citations

Food advertising on children’s television

Young Consumers Insight and Ideas for Responsible Marketers·2006·4 authors

15citations

CHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects

Journal of Advertising·2006·3 authors

43citations

Experiential Marketing Projects: Student Perceptions of Live Case and Simulation Methods

Journal for Advancement of Marketing Education·2005·2 authors·Open access

22citations

Gender in food advertising to children: boys eat first

British Food Journal·2003·2 authors

35citations

Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing WomenS Attitudes Toward, and Use Of, Shopping Channels

ACR North American Advances·1997·3 authors

21citations