S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Sundar G. Bharadwaj · Study
Home
/
Author
Sundar G. Bharadwaj
33 works
· latest 2021
· 4 institutions
cluster: provisional
ORCID 0000-0002-7548-6493
Works
33 shown
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
Journal of Marketing
·
2021
·
3 authors
62
citations
New product introductions for low-income consumers in emerging markets
Journal of the Academy of Marketing Science
·
2019
·
4 authors
85
citations
New Product Introductions for Low-Income Consumers in Emerging Markets
SSRN Electronic Journal
·
2019
·
4 authors
·
preprint
·
Open access
4
citations
When and why do customer solutions pay off in business markets?
Journal of the Academy of Marketing Science
·
2017
·
4 authors
·
Open access
126
citations
Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
Customer Needs and Solutions
·
2015
·
3 authors
·
Open access
23
citations
Business-to-Business Buying: Challenges and Opportunities
Customer Needs and Solutions
·
2015
·
12 authors
·
Open access
152
citations
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
Journal of International Business Studies
·
2015
·
3 authors
78
citations
Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
3 authors
·
chapter
1,115
citations
Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance
Journal of the Academy of Marketing Science
·
2014
·
3 authors
51
citations
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
Journal of Marketing Research
·
2013
·
2 authors
·
Open access
130
citations
Complementary Drivers of New Product Development Performance: Cross‐Functional Coordination, Information System Capability, and Intelligence Quality
Production and Operations Management
·
2011
·
3 authors
128
citations
Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
Journal of Marketing
·
2011
·
2 authors
115
citations
The Impact of Brand Quality on Shareholder Wealth
Journal of Marketing
·
2011
·
3 authors
·
Open access
151
citations
Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility
Journal of Marketing Research
·
2010
·
3 authors
·
Open access
144
citations
Enhancing Knowledge Development in Marketing
·
2010
·
20 authors
333
citations
Customer Satisfaction and Stock Returns Risk
Journal of Marketing
·
2009
·
2 authors
·
Open access
279
citations
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Journal of Marketing
·
2009
·
3 authors
64
citations
A meta-analysis of the determinants of organic sales growth
International Journal of Research in Marketing
·
2009
·
3 authors
·
review
97
citations
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Journal of Marketing
·
2008
·
3 authors
·
Open access
221
citations
The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes
Information Systems Research
·
2007
·
3 authors
368
citations
Rethinking Customer Solutions: From Product Bundles to Relational Processes
Journal of Marketing
·
2007
·
3 authors
1,376
citations
Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth
Journal of the Academy of Marketing Science
·
2005
·
1 author
66
citations
Does Innovation Mediate Firm Performance?: A Meta-Analysis of Determinants and Consequences of Organizational Innovation
·
2004
·
2 authors
·
review
95
citations
Making Innovation Happen in Organizations: Individual Creativity Mechanisms, Organizational Creativity Mechanisms or Both?
Journal of Product Innovation Management
·
2000
·
2 authors
405
citations
Information Technology Effects on Firm Performance as Measured by Tobin's q
Management Science
·
1999
·
3 authors
1,205
citations
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Journal of Marketing
·
1999
·
4 authors
691
citations
The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships
Journal of the Academy of Marketing Science
·
1996
·
2 authors
476
citations
Order of Entry and Business Performance: An Empirical Synthesis and Reexamination
Journal of Marketing
·
1995
·
3 authors
226
citations
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
Journal of Marketing
·
1993
·
3 authors
565
citations
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Journal of Marketing
·
1993
·
3 authors
525
citations
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Journal of Marketing
·
1993
·
3 authors
425
citations
An Analysis of the Market Share-Profitability Relationship
Journal of Marketing
·
1993
·
3 authors
495
citations
Sustainable competitive advantage in service industries: A conceptual model and research
Dialnet (Universidad de la Rioja)
·
1993
·
2 authors
56
citations