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Lianxi Zhou

29 works· latest 2018· 5 institutionscluster: provisional

Works

29 shown

International entrepreneurship: The pursuit of entrepreneurial opportunities across national borders

Journal of International Business Studies·2018·4 authors·editorial·Open access

211citations

Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China

Journal of Business Research·2014·3 authors

32citations

Entrepreneurial Strategic Posture and Performance in Foreign Markets: The Critical Role of International Learning Effort

Journal of International Marketing·2014·2 authors

77citations

Earliness of internationalization and performance outcomes: Exploring the moderating effects of venture age and international commitment

Journal of World Business·2013·2 authors

169citations

The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities

Journal of International Marketing·2012·3 authors

186citations

How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation

Journal of Business Research·2012·2 authors

167citations

Learning and knowledge in early internationalization research: Past accomplishments and future directions

Journal of Business Venturing·2011·4 authors

349citations

Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships

Industrial Marketing Management·2011·3 authors

156citations

Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy

Journal of International Business Studies·2009·4 authors

516citations

Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures

Journal of International Business Studies·2009·3 authors

344citations

Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications

Journal of the Academy of Marketing Science·2009·3 authors·Open access

259citations

Social entrepreneurship in a transitional economy

Journal of Management Development·2009·3 authors

44citations

Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands

Journal of Consumer Behaviour·2008·2 authors

89citations

Asymmetric effects of brand origin confusion

International Marketing Review·2008·4 authors

77citations

Susceptibility to global consumer culture: A three‐dimensional scale

Psychology and Marketing·2008·3 authors

96citations

The effects of entrepreneurial proclivity and foreign market knowledge on early internationalization

Journal of World Business·2007·1 author

378citations

Internationalization and the performance of born-global SMEs: the mediating role of social networks

Journal of International Business Studies·2007·3 authors·Open access

1,139citations

Determinants and Outcomes of Relationship Quality

Journal of International Consumer Marketing·2006·2 authors

84citations

Chinese Ethnic Identification and Conspicuous Consumption

Journal of International Consumer Marketing·2005·3 authors

44citations

A dimension‐specific analysis of performance‐only measurement of service quality and satisfaction in China's retail banking

Journal of Services Marketing·2004·1 author

189citations

Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets

Journal of International Consumer Marketing·2004·2 authors

187citations

Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination

Journal of Business Research·2003·3 authors

166citations

Symbolic Value of Foreign Products in the People's Republic of China

Journal of International Marketing·2003·2 authors

306citations

Country‐of‐manufacture effects for known brands

European Journal of Marketing·2003·2 authors

119citations

Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects

Journal of Global Marketing·2002·2 authors

82citations

A Model of Advertising Standardization in Multinational Corporations

Journal of International Business Studies·2001·4 authors

132citations

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Journal of Business Research·1996·2 authors

641citations

How Does Waiting Duration Information Influence Customers' Reactions to Waiting for Services?1

Journal of Applied Social Psychology·1996·2 authors

72citations

Decision Processes of the Attraction Effect: a theoretical Analysis and Some Preliminary Evidence

ACR North American Advances·1996·3 authors

6citations