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Patricia Chew · Study

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Patricia Chew

5 works· latest 2024· 2 institutionscluster: provisional

h-index5

i104

Citations620

Works here5

02

08

11

12

24

Most cited in this library

The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour2002 · 392 citations
The Role of Metaperception on the Effectiveness of Referral Reward Programs2012 · 119 citations
Essentials of Services Marketing2008 · 81 citations
The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy2011 · 22 citations
Artificial Intelligence in Marketing Education2024 · 6 citations

Works

5 shown

Artificial Intelligence in Marketing Education

Routledge eBooks·2024·2 authors·chapter

6citations

The Role of Metaperception on the Effectiveness of Referral Reward Programs

Journal of Service Research·2012·4 authors

119citations

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Asia Pacific Journal of Marketing and Logistics·2011·3 authors

22citations

Essentials of Services Marketing

·2008·3 authors·book

81citations

The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour

International Journal of Service Industry Management·2002·2 authors

392citations