SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Jane McKay‐Nesbitt · Study

Home/Author

Jane McKay‐Nesbitt

5 works· latest 2018· 1 institutionscluster: provisional

h-index5

i105

Citations239

Works here5

09

12

15

18

Most cited in this library

Effects of age, need for cognition, and affective intensity on advertising effectiveness2009 · 141 citations
Regulatory fit effects of gender and marketing message content2012 · 46 citations
Social marketing communication messages2015 · 29 citations
A strategy for advancing social marketing2012 · 12 citations
College students' online purchase attitudes and intentions: gender, product type, and risk2018 · 11 citations

Works

5 shown

College students' online purchase attitudes and intentions: gender, product type, and risk

International Journal of Electronic Marketing and Retailing·2018·3 authors

11citations

Social marketing communication messages

Journal of Social Marketing·2015·2 authors

29citations

Regulatory fit effects of gender and marketing message content

Journal of Business Research·2012·3 authors

46citations

A strategy for advancing social marketing

Journal of Social Marketing·2012·3 authors

12citations

Effects of age, need for cognition, and affective intensity on advertising effectiveness

Journal of Business Research·2009·4 authors

141citations