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Chang-Dae Ham · Study
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Author
Chang-Dae Ham
9 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-5887-4163
Works
9 shown
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
Journal of Interactive Advertising
·
2021
·
4 authors
16
citations
Greener than Others? Exploring Generational Differences in Green Purchase Intent
International Journal of Market Research
·
2021
·
4 authors
76
citations
The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context
Public Relations Review
·
2019
·
2 authors
89
citations
The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model
Journal of Business Ethics
·
2017
·
2 authors
155
citations
Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective
Journal of Advertising
·
2017
·
3 authors
19
citations
Exploring how consumers cope with online behavioral advertising
International Journal of Advertising
·
2016
·
1 author
184
citations
A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media
American Behavioral Scientist
·
2016
·
3 authors
206
citations
The interplay of persuasion inference and flow experience in an entertaining food advergame
Journal of Consumer Behaviour
·
2016
·
3 authors
47
citations
How to Measure Persuasion Knowledge
International Journal of Advertising
·
2015
·
3 authors
209
citations