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Eric Haley · Study
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Author
Eric Haley
21 works
· latest 2023
· 2 institutions
cluster: provisional
Works
21 shown
Purpose Advertising and the Credibility Gap
Journal of Advertising Research
·
2023
·
2 authors
24
citations
Green consumer segmentation: consumer motivations for purchasing pro-environmental products
International Journal of Advertising
·
2022
·
2 authors
52
citations
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media
Journal of Advertising
·
2022
·
2 authors
31
citations
How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World
Journal of Current Issues & Research in Advertising
·
2021
·
2 authors
32
citations
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
Journal of Interactive Advertising
·
2021
·
4 authors
16
citations
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising
Journal of Advertising
·
2021
·
3 authors
28
citations
Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals
Journal of Current Issues & Research in Advertising
·
2018
·
3 authors
17
citations
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
International Journal of Advertising
·
2018
·
2 authors
20
citations
Product Placement in Social Games: Consumer Experiences in China
Journal of Advertising
·
2014
·
2 authors
37
citations
How Advertising Creatives Define Excellent Planning
Journal of Current Issues & Research in Advertising
·
2014
·
3 authors
26
citations
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
International Journal of Advertising
·
2013
·
2 authors
56
citations
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
Journal of Consumer Affairs
·
2012
·
3 authors
24
citations
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Journal of Advertising
·
2009
·
3 authors
122
citations
Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?
Journal of Current Issues & Research in Advertising
·
2008
·
3 authors
18
citations
The influence of advertising context on perceptions of offense
Journal of Marketing Communications
·
2008
·
2 authors
31
citations
The Role of Account Planning in U.S. Agencies
Journal of Advertising Research
·
2006
·
2 authors
16
citations
Account Planners' Views on How Their Work Is and Should Be Evaluated
Journal of Advertising
·
2003
·
2 authors
37
citations
Using Qualitative Research in Advertising
Sage eBooks
·
2002
·
4 authors
·
book
72
citations
A Look inside the World of Advertising-Free Publishing: A Case Study of Ms. Magazine
Journal of Current Issues & Research in Advertising
·
2000
·
2 authors
30
citations
Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising
Journal of Advertising
·
1996
·
1 author
280
citations
How French Advertising Professionals Develop Creative Strategy
Journal of Advertising
·
1996
·
3 authors
119
citations