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Ralph S. Alexander · Study

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Ralph S. Alexander

5 works· latest 1964· 2 institutionscluster: provisional

h-index5

i105

Citations557

Works here5

40

47

52

60

64

Most cited in this library

Marketing definitions : a glossary of marketing terms1960 · 217 citations
Social Control of Business1940 · 187 citations
The Death and Burial of "Sick" Products1964 · 65 citations
Purchasing, Principles and Applications1952 · 59 citations
Some Aspects of Sex Differences in Relation to Marketing1947 · 29 citations

Works

5 shown

The Death and Burial of "Sick" Products

Journal of Marketing·1964·1 author

65citations

Marketing definitions : a glossary of marketing terms

·1960·1 author·book

217citations

Purchasing, Principles and Applications

Journal of Marketing·1952·2 authors

59citations

Some Aspects of Sex Differences in Relation to Marketing

Journal of Marketing·1947·1 author

29citations

Social Control of Business

Journal of Marketing·1940·2 authors

187citations