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B. Senthil Arasu · Study
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B. Senthil Arasu
2 works
· latest 2017
· 2 institutions
cluster: provisional
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Citations
38
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Most cited in this library
Role of celebrity in cause related marketing
2017 · 28 citations
Behavioral Intention Towards Mobile Banking in India
2011 · 10 citations
Works
2 shown
Role of celebrity in cause related marketing
International Review on Public and Nonprofit Marketing
·
2017
·
3 authors
28
citations
Behavioral Intention Towards Mobile Banking in India
International Journal of E-Services and Mobile Applications
·
2011
·
3 authors
10
citations