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Anusree M.R. · Study

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Anusree M.R.

4 works· latest 2018cluster: provisional

h-index4

i103

Citations114

Works here4

16

17

18

Most cited in this library

Effect of information content and form on customers’ attitude and transaction intention in mobile banking2016 · 55 citations
The impact of other customer perception on consumer-brand relationships2017 · 34 citations
A qualitative investigation of e-tail brand affect2018 · 17 citations
Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment2018 · 8 citations

Works

4 shown

Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment

International Journal of Contemporary Hospitality Management·2018·4 authors

8citations

A qualitative investigation of e-tail brand affect

Marketing Intelligence & Planning·2018·4 authors

17citations

The impact of other customer perception on consumer-brand relationships

Journal of Service Theory and Practice·2017·5 authors

34citations

Effect of information content and form on customers’ attitude and transaction intention in mobile banking

International Journal of Bank Marketing·2016·3 authors

55citations