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Salniza Salleh · Study

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Salniza Salleh

5 works· latest 2020· 1 institutionscluster: provisional

h-index5

i105

Citations131

Works here5

12

16

19

20

Most cited in this library

Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)2020 · 52 citations
Factors Affecting Customer Satisfaction of Mobile Services in Yemen2012 · 29 citations
Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior2019 · 23 citations
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan2020 · 14 citations
The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian2016 · 13 citations

Works

5 shown

Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

Journal of Marketing for HIGHER EDUCATION·2020·3 authors

52citations

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

Management Science Letters·2020·3 authors·Open access

14citations

Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

Management Science Letters·2019·5 authors·Open access

23citations

The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

International Review of Management and Marketing·2016·4 authors·Open access

13citations

Factors Affecting Customer Satisfaction of Mobile Services in Yemen

American Journal of Economics·2012·3 authors·Open access

29citations