SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Martijn G. de Jong · Study

Home/Author

Martijn G. de Jong

10 works· latest 2015· 2 institutionscluster: provisionalORCID 0000-0001-6285-3496

h-index9

i108

Citations1,725

Works here10

07

08

09

10

14

15

Most cited in this library

A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products2010 · 455 citations
Socially Desirable Response Tendencies in Survey Research2010 · 443 citations
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation2008 · 271 citations
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model2007 · 175 citations
Modeling CLV: A test of competing models in the insurance industry2007 · 142 citations

Works

10 shown

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research·2015·3 authors

91citations

A Bounded Rationality Model of Information Search and Choice in Preference

·2015·2 authors

0citations

The Effect of Customer Empowerment on Adherence to Expert Advice

SSRN Electronic Journal·2014·3 authors·preprint·Open access

9citations

A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

Journal of Marketing·2010·2 authors

455citations

Socially Desirable Response Tendencies in Survey Research

Journal of Marketing Research·2010·3 authors

443citations

Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research

Psychometrika·2009·2 authors·Open access

56citations

A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales

Marketing Science·2009·3 authors

83citations

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Journal of Marketing Research·2008·4 authors

271citations

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

Journal of Consumer Research·2007·3 authors·Open access

175citations

Modeling CLV: A test of competing models in the insurance industry

Quantitative Marketing and Economics·2007·3 authors·Open access

142citations