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Peter Cooper · Study
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Author
Peter Cooper
9 works
· latest 2006
· 2 institutions
cluster: provisional
ORCID 0009-0004-7516-0831
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6
Citations
571
Works here
9
61
62
65
83
87
92
99
06
Most cited in this library
Measuring Emotion—Lovemarks, The Future Beyond Brands
2006 · 250 citations
Humanistic Advertising
1983 · 125 citations
The Development of the Concept of War
1965 · 120 citations
Inside the Consumer Mind: Consumer Attitudes to the Arts
1992 · 26 citations
Research is Good for You
1987 · 24 citations
Works
9 shown
Measuring Emotion—Lovemarks, The Future Beyond Brands
Journal of Advertising Research
·
2006
·
2 authors
250
citations
Projecting the Future
Market Research Society Journal
·
1999
·
2 authors
20
citations
Inside the Consumer Mind: Consumer Attitudes to the Arts
Market Research Society Journal
·
1992
·
2 authors
26
citations
Research is Good for You
Marketing Intelligence & Planning
·
1987
·
2 authors
24
citations
Humanistic Advertising
International Journal of Advertising
·
1983
·
2 authors
125
citations
The Development of the Concept of War
Journal of Peace Research
·
1965
·
1 author
120
citations
Subjective Value of A ‘BIT’ of Information
Nature
·
1962
·
2 authors
3
citations
Patterns of Preference in Equiprobable Situations
Nature
·
1961
·
2 authors
2
citations
A model for choice in equiprobable situations
Acta Psychologica
·
1961
·
2 authors
1
citations