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Cynthia Fraser · Study

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Cynthia Fraser

7 works· latest 2014· 2 institutionscluster: provisionalORCID 0009-0001-2568-1098

h-index7

i107

Citations409

Works here7

83

88

90

12

14

Most cited in this library

Meta-Analyses of Attitudes toward Advertising by Professionals1988 · 93 citations
Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities1983 · 74 citations
A content analysis of ethical policy statements regarding marketing activities1988 · 62 citations
Impact of international marketing strategies on performance in diverse global markets1990 · 54 citations
International Advertising Strategies of Multinational Corporations1988 · 51 citations

Works

7 shown

Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term

Psychology and Marketing·2014·1 author

25citations

Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

Psychology and Marketing·2012·2 authors

50citations

Impact of international marketing strategies on performance in diverse global markets

Journal of Business Research·1990·2 authors

54citations

A content analysis of ethical policy statements regarding marketing activities

Journal of Business Ethics·1988·3 authors

62citations

International Advertising Strategies of Multinational Corporations

Journal of Advertising Research·1988·2 authors

51citations

Meta-Analyses of Attitudes toward Advertising by Professionals

Journal of Marketing·1988·2 authors

93citations

Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities

Journal of Consumer Research·1983·2 authors

74citations