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B. E. Ganesh · Study

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B. E. Ganesh

2 works· latest 2019· 1 institutionscluster: provisional

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i102

Citations66

Works here2

18

19

Most cited in this library

Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi2019 · 34 citations
Exploring and consolidating the brand personality elements of the political leader2018 · 32 citations

Works

2 shown

Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi

Journal of Political Marketing·2019·2 authors

34citations

Exploring and consolidating the brand personality elements of the political leader

Spanish Journal of Marketing - ESIC·2018·4 authors·Open access

32citations